5 Quick and Easy Ways to Promote your Party

Planning and organizing parties requires a ton of work, and we can all agree, that a low turn-out is simply not an option. If you’re on a budget, you want to make sure you have all the resources you need to make your party a fun, and invigorating experience.

But what about promotion? You can’t have a party if nobody knows about it. In this blog post, we’ll talk about just that, promoting your party effectively while being light on your budget.

Regardless of strategy, the following rule will always remain true: Stay consistent. Let’s look at the strategies:

Get Viral with Hashtags

Hashtags are often perceived as non-consequential and sometimes even as obnoxious. But these are signs of inadequate usage, and as is with all things, hashtags can be used too little or too much. In the later case, you also hurt your current audience base as nobody likes a hashtag spammer.

To properly use hashtags, you need to create your home ground in the hashtag space. This hashtag will be used in your publications, and is the surest way for your audience to find you. Whatever the hashtag, it should be used consistently, so that party-goers, new and old know how to find you.

And it’s not just about you either. Many attendees are also influencers, and they want would want to use your hashtag to:

1. Tell their audience exactly where they’re going

2. Let your audience know about their brand.

Guaranteeing Traction

Correctly using hashtags doesn’t guarantee success overnight. A long time of properly tagged promotional content, updates and social media posts, is needed to get the idea in everyone’s head.

Making promotional content is expensive if you have to outsource it to a graphic designer. To really save your costs with social media posts, while guaranteeing success, try out our social media and Instagram story templates. Use these to design your posts, add your hashtag and important content and post. It’s completely free, and you can use your resources elsewhere to make your upcoming party even better.

While you have the means to create content, you also need ideas. That’s where your audience can help you.

Crowdsource content

Researching for interesting content is difficult business. There’s only so much you can post, and sometimes you simply run out of things to post. One way to stop this mental barrier is to use content created by your audience.

Sifting through and finding the right content is made much easier if you’ve invested time in establishing your unique, branded hashtag as discussed in the first point.

Another option is to research hashtags most relevant to your industry. Hashtags like #nightlife and #dj are broad and all encompassing, and you want to narrow down to hashtags most relevant to your area.

Your content needs to be relevant to your audience, which means your content (videos and photos) should be taken from your own events, or if that’s not possible, stock graphics.

Give Reasons to Share Content

Many will share their experience of your event wholeheartedly, but many more will need to be nudged slightly to share their experiences. Give an incentive such as:

1. Limited number of free passes.

2. Discount on beverages, or first drink free.

Once you have enough photos, you can use these for your next ad campaign, social media banners (such as your Facebook and Twitter header images), and for your next event update. Using user made content is great as many party goers will recognize themselves and friends in some of the photos, and creates an authenticity which is lacking if you’re completely reliant on stock graphics.

Get Creative with Passes

For many party-goers, the first impression of your party is not your social media, but the passes. They may see those passes at a local shop that’s distributing your party passes, or in the hands of a friend.

To gain initial interest, the design of the pass needs to be top notch. A shoddily designed pass will have them question the quality of the party, so nailing that design is crucial.

Luckily, PosterMyWall offers a variety of ticket and pass designs created by professionals, especially for parties, and even for themed events such as a Halloween costume party.

Design a Variety of Passes

All passes are not made equal. Some passes offer more than others, and other passes just come in limited quantities. Here are a couple of things you can do with your passes:

1. Offer a discount to a limited number of passes, first come first serve. This encourages fast registration.

2. VIP tickets - tickets that offer extra perks such as rare beverages and access to private lounges.

3. Offer group discounts to a party of 3 or more people. More people will be inclined to bring their friends.

Use your Email List

An email list is an investment that gets richer with time. With it, you have direct content with an increasingly larger audience. Ideally you want to start your emailing list as soon as you get into business, but even if you haven’t, anytime is a good time.

With email, you can spread the word about your next party to your regulars and anyone who’s subscribed with little cost, in a place where they are sure to see the message. Facebook posts can be missed, ads may get ignored, but an email will get a glance at worst, and opened and read at best.

How to grow your email list?

Like all good things in life, getting a decent sized email list is a long and painstaking process. Here are a couple of ways you can grow your email list:

1. Give a discount on a ticket for subscribing to your email list.

2. Add a clear option to subscribe to your email list, on your website.

3. Send exclusive discounts to email subscribers. If someone asks for a discount, you can recommend subscribing for email.

4. Make sharing easy with social sharing buttons and 'email a friend' button.

Prepare for the New Year

As this year is about to draw to a close, more and more people are in the mood to let loose and have a good time. Capitalize on this by preparing and creating the hype early. If you’re planning parties on multiple dates and venues, you want everyone to know the schedule. Luckily you can create a schedule in the PosterMyWall editor, like the one below:

But relying on a schedule simply isn’t enough. You want to create lots of promotional content, including flyers for the locale, engaging social media posts and videos to populate your various channels and additional graphics, like a Facebook cover photo to get the word out to as many people as possible.

For all your marketing projects, we have a template just for you.

Your Turn

A creative approach to marketing can get you the best results even with a restricted budget. We’ve listed some of the ways you can do just that. To sum up, we’ve talked how:

1. You should create a branded hashtag, and use that to create a two-way communication between your brand and party-goers (including influencers).

2. Use audience created contact, such as photos and videos to create your own content, such as flyers and social media posts. It creates authenticity.

3. Create eye-catching passes with professionally designed ticket templates. Try various pass options, some with more perks and higher prices, or available for a limited time.

4. Communicate with your audience directly via an email list. Get people subscribed by offering benefits of subscribing, including discounts on passes.

5. The New Year means more party-goers. Spend extra time creating promotional content to make the best use of the seasonal boost.